Brands should prepare for a surge in Strictly inspired spending from this Saturday up until Christmas, as fans of the hit show settle down for both the series finale and festive special. That’s according to new data insights from eBay Ads UK, which finds that Strictly Come Dancing prompts viewers to shop for what they’ve seen on TV – whether for their favourite looks or gear for their new dancing career. With the 2021 final set to air this Saturday, figures from 2020 show that on the day of last year’s final, searches for ‘strictly’ and ‘ballroom’ increased 30% and 23% respectively compared to the day before. Meanwhile, during last year’s Christmas special, searches for ‘strictly’ also rose 22%. And demonstrating that Strictly fever is still going strong this season, eBay Ads saw searches for ‘strictly’ jump 104% on the day of this year’s first live show (25th September 2021) compared

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