UK's ITV sees no quick relief for tough ad market

LONDON (Reuters) -British broadcaster ITV said total advertising revenue (TAR) in the first three months of the year was down 10%, as expected, as it stuck to its longer term targets and said its new streaming service ITVX was performing well. The company said the advertising outlook was "challenging as expected given the current macroeconomic environment", as it forecast a 12% drop in TAR in the second quarter.